Ayfie contributes guidance in a Rosness & Pfister article on “shadow AI,” warning that unmanaged, individually built AI tools create data risk and technical debt when organizations lose oversight of where data goes and who controls it. Thomas Becke labels this the “Deadpool effect” (sudden superpowers without rules) leaving IT to clean up, while unapproved tools can send sensitive data anywhere, even outside Europe.

The piece recommends three steps: inventory current AI use (tools, users, uploads); provide one secure, governed environment for everyone; and ensure solutions are owned, reusable, and manageable by the organization, with attention to data quality, access control, security, and vendor lock‑in. As Ingvild Fosse notes, “AI without governance isn’t innovation, it’s just technical debt with better marketing”.